Dynamic advertising professional and academic specializing in developing and implementing
effective communication strategies. Expertise in quantitative and qualitative research, media
analysis, and consumer insights. Skilled in designing digital communication strategies,
co-creating with international peers, and fostering intercultural learning. Proven ability to
lead and inspire students, collaborate with teams, and build strong professional relationships.
Education
● Bachelor in Advertising – Universidad Católica de Manizales (2006)
● Master’s in Digital Communication – Universidad Pontificia Bolivariana (2018) Language Proficiency
● English (B2 overall): Speaking (C1), Listening (C1), Writing (B2) Certifications & Courses
● Diploma in teaching innovation an approach from entrepreneurship (2024)
● COIL design workshop Florida International University (2021)
● EMI in Higher Education – University of Victoria, Canada (2019)
● Diploma in Research Writing – Universidad Católica de Manizales (2018)
● Diploma in Virtual Learning Management – UCM (2015) Awards & Recognitions
● 2023: Sister María Aracelly Gutiérrez Award for Innovative Pedagogical Practices
● 2020: Innovation Award as Outstanding Educator, UCM
● 2019: Winner of Nexo Global Grant for Digital Game Development Project
● 2018: Nominated for P&M’s Best Teacher Award Research Contributions
● Leader of UCM’s research line: Advertising, Consumption, and Publics
● Principal Investigator: Digital Games for Cyberbullying Prevention in Children (collaboration with DePaul University, Chicago)
● Co-researcher in corporate social responsibility communication and emotional impacts of advertising on young audiences Publications
● Book Chapters: ○ “Preventing Cyberbullying in Social Campaigns for Children” (The Polyphonic Voices of Advertising, 2020) ○ “Persuasion through Music in Advertising” (The Polyphonic Voices of Advertising, 2020)
● Journal Articles: ○ “Trends in CSR Communication” (Anagramas, 2022) ○ “Digital Content Design for Social Campaigns Against Cyberbullying” Professional Experience Academic Roles
● Assistant Professor – Universidad Católica de Manizales (2013–Present) Courses: Brand Strategy, Media Trends, Digital Communication
Key Achievements: Developed curriculum internationalization through COIL and EMI methods.
● Adjunct Lecturer – Marketing & Digital Advertising, Universidad Pontificia Bolivariana (2023)
● Strategic Branding, UCM (2018–2024) Industry Roles
● Media Analyst – MullenLowe Colombia (2005–2009) Clients: TIGO, Mazda, SC Johnson. Tasks included media monitoring and strategic recommendations.
● Marketing Analyst – RCN Radio (2010–2011) Conducted market research and consumer behavior analysis Professional References